The return of Heroes on NBC, meanwhile. was a big disappointment last night. The one-hour clips show was third in the 8 p.m. hour, with 5.96 million viewers and a 2.6/ 7 in the demo. That led into the two-hour season three premiere at just 9.89 million viewers and a 4.9/12 among adults 18-49 from 9-11 p.m. Here is the half-hour breakdown:
Heroes (NBC)
9:00 p.m. – Viewers: 10.15 million (#3), A18-49: 4.8/11 (#3)
9:30 p.m. – Viewers: 10.28 million (#3), A18-49: 5.0/11 (#2)
10:00 p.m. – Viewers: 9.61 million (#3), A18-49: 4.9/12 (#2)
10:30 p.m. – Viewers: 9.52 million (#2), A18-49: 4.8/12 (#2)
One year earlier, Heroes kicked-off the season (on Sept. 24, 2007) with a much heftier 16.97 million viewers and a 7.3/17 among adults 18-49 from 9-10 p.m. Comparably, that’s erosion of a massive 7.08 million viewers and 33 percent in the demo. In other words, absence may not have made the heart grow fonder for fans of Heroes.
Heroes (NBC)
9:00 p.m. – Viewers: 10.15 million (#3), A18-49: 4.8/11 (#3)
9:30 p.m. – Viewers: 10.28 million (#3), A18-49: 5.0/11 (#2)
10:00 p.m. – Viewers: 9.61 million (#3), A18-49: 4.9/12 (#2)
10:30 p.m. – Viewers: 9.52 million (#2), A18-49: 4.8/12 (#2)
One year earlier, Heroes kicked-off the season (on Sept. 24, 2007) with a much heftier 16.97 million viewers and a 7.3/17 among adults 18-49 from 9-10 p.m. Comparably, that’s erosion of a massive 7.08 million viewers and 33 percent in the demo. In other words, absence may not have made the heart grow fonder for fans of Heroes.
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